Reaching The Expatriate Market Everyday

Allo’ Expat is the leading online community for expatriates in the Asia-Pacific region, connecting more than 120,000 Unique Expatriates Visitors every month.

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Traffic Overview

Definition

Unique Visitors

When tracking the amount of traffic on a Web site, it refers to a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and unique visitors who return to the site.

Unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.

Visits

Number of visits made by all visitors. Think "session" here, say a unique IP accesses a page, and then requests three others without an hour between any of the requests, all of the "pages" are included in the visit, therefore you should expect multiple pages per visit and multiple visits per unique visitor (assuming that some of the unique IP's are logged with more than an hour between requests).

Page Views

Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions."

Hits

A term used to describe the volume of traffic a web site is receiving. Specifically, a "hit" means a single request from a web browser for a single item from a web page. A web surfer visiting a single web page with 3 graphics would cause 4 hits to be recorded, one for the page and 3 for the graphics.

The term is often used as a rough measurement of traffic to a page or site but can be very misleading in determining unique visitors to a web site